Ever since the internet became publicly available the use of the internet has been increasing and now almost everyone in the world has used or uses the internet. Now with billions of people using the internet on their phone or PC businesses are switching over online to capture the people’s attention.
Almost every brick and mortar business in the world has switched to a digital platform and all new businesses whenever are established has a website or app and most times both. E-commerce has become a vital part of our everyday life whether we are buying things or we are the e-commerce business itself.
Now there are plenty of web development companies due to this upsurge in demand for websites. You can go to a lot of different webshops providing you with strategies and pitches for building you the perfect e-commerce website.
However, for someone who has no idea what an e-commerce website should have you would have no idea what’s good and what’s not. So here in this blog, we will give you some useful tips on developing a great e-commerce website. So let’s get into it.
If you look up the web development companies online you will see that many companies are showing you websites that have no name no price and sometimes no photos. Now you tell me if you would buy something if you couldn’t see know or understand what it is. Now, these are vital information and they are called content and they need to be delivered and showcased properly on an e-commerce website.
First, you should have a decent amount of text on an e-commerce website. Having too much or too little information are both bad. Make sure there is enough space to put in the right amount of information on the product on the product pages.
The next step would be to ensure that your website has enough photos on the products. Now you can’t touch a product online so a great e-commerce website must have enough space for ample images on the products so that customers can know how the product looks and what it is.
Organizing Categories And A Search Option
People online have a very little attention span. So if you run an e-commerce store organizing your products in a way that is easily found is the number one priority. Often you will see that you are looking at a product on a website but when you click on it you don’t go to the product page or anywhere to know more or anywhere that allows you to buy.
That’s an oversight on the owner’s part. You have to make sure that your e-commerce website is perfectly organized and connected. Make sure your websites have categories where you can divide your products. Remember to put in a lot of products in each category and if you have a huge number of different products then you can introduce sub-categories as well.
Now arranging the products this way will help the customer find the product or type of product they need. Another way to allow your customers to find products on your e-commerce website is by implementing a search tab.
A search tab is a search engine like Google installed in your e-commerce site. This way customers can easily look up something directly by searching the term on the search tab.
Sometimes customers know exactly what they want and going through a category list that has hundreds or even thousands of products in them will be a big problem. That’s why you include the search option for the customers to look up the products easily.
Additional Information Is Important
The best e-commerce website development companies will tell you that your customers will require additional information. You have to understand that people coming to your website cannot touch feel or smell the products. So providing them with more information about the product is imperative for them to make their decision. So having a “reviews” option and displaying the reviews on the product pages is the right way to go for you. Why? Well, people coming into your website will see what other customers say about the product and how high they rate it.
With that knowledge, the customer will be able to understand if the product quality is upto standard or not. If you have a lot of similar products then another thing that helps is having a comparison option.
When you introduce a comparison option the customer can come in and choose two similar products and see which product is perfect for them. These are two very important options in e-commerce website development.
Ensuring The Customer Journey Is Seamless
Choosing the product is the first step in the customer journey. The main part of making the customer journey perfect is ensuring that the checkout, payment, and delivery of the product perfect. Make sure that your customers can easily check out the product, pay for it and then know the delivery details.
One easy way to ensure that is to create a user profile when someone checks something out. When that’s done you should also provide the customer with a variety of payment methods to pay for the product.
Now if you don’t already know what payment methods you should include then you can check out the companies in your industry and see what they are offering their customers. When the customer has selected the product show them all the information so that they don’t have the chance to leave the screen.
Show all the information like the shipment or handling costs, a total amount and if possible an estimated delivery date. This will entice the would-be customer to become an actual one.
Now having a website alone isn’t enough. It all means nothing if people cannot find you on the search engines. So SEO is a vital step for e-commerce website development. Now there are plenty of platforms that allow you to build an e-commerce website. However, we feel the best platform for e-commerce website development is WordPress.
WordPress is considered the world standard as well with over 60 percent of the websites today being WordPress websites. So make sure when you go to a web development company they know and understand SEO and can create a site for you that is perfectly SEO optimized.
We here at Digisol understand and are experts in building perfectly optimized e-commerce websites so if you need any assistance then just contact us. With that being said our discussion today comes to an end.
So remember these optimization tips when you need an e-commerce website for your business. If you are worried about all the aspect then get in touch with us and we can explain and help you understand all the aspects. Until then, See Ya!